Softprom is the biggest distributor in the Cyber Security direction, and also we can meet this direction in the search engine under the name "it security", and "information security". For Google search there are different messages, in our case, it is the same.
Softprom is represented in more than 30 countries and an interesting fact is that different countries have their own heroes of the phrase and the difference can be enormous. See the screenshots, for the example compared keywords by some European countries and added Ukraine.
№1 Screenshot: Cybersecurity in Germany
As you can see, cybersecurity is the most popular in all countries, but the next keywords are enormous differences. IT security — this keyword is unpopular for Romania, and Ukraine, but for other countries, this keyword takes second place.
№2 Screenshot: Cybersecurity in Romania
№3 Screenshot: Cybersecurity in Ukraine
№4 Screenshot: Cybersecurity in Czech Republic
№5 Screenshot: Cybersecurity in Poland
What we can see if we compare categories of Cybersecurity direction from Softprom Security Map?
Analyzed 85 categories and sub-categories, and for some, I used two spellings, in reality, there will be much more of them, and we can see what is at the top by country.
Overall, the most popular are Archiving, Data Protection, Database Security, DDoS, Deception, DLP, Email Security, Honeypot, Load Balancer, Malware Analysis, Multi-factor authentication, Network Monitoring, PAM, Pentest, Phishing, SIEM, UAM, WAF, etc.
№6 Slider of screenshots: categories and sub-categories of Cybersecurity in Europe
And plus one interesting point, on the screenshots you can see “SOAR” in the list of popular ones, but if you analyze it in more detail, you can see that “SOAR” is a popular keyword not only in the Cybersecurity direction.
The analysis of cybersecurity category keywords was done using the SEO tool available in the Hubspot CRM system. If you are looking for a CRM system, please contact Softprom is a Hubspot partner and an advanced user, we help with integration. 😀
